Barcelona business tourism beat the record in 2017
In 2017 Barcelona has made history in business tourism, the Catalan capital hosted a total of 2134 business meetings that represented an increase of 8.1% compared to the previous year. A record driven by the technology companies, which represent the conventions, and the medical and pharmaceutical events, which represent more than half of the congresses held last year in the city. It’s estimated that the local economic impact was 1,851 million euros, 21,1% more than the previous year, and the highest number since 2001.
The meetings that take place in Barcelona are mainly from large companies such as Cisco, HP or Microsoft that is following in the footsteps of the Mobile World Congress.
Of the 2134 meetings that were registered in 2017, a total of 561 were congresses and 1573 conventions. Within the first group are the Mobile or the Smart City Expo, although the medical, sanitary and pharmaceutical congresses accounted for more than 50% of what was calculated.
Barcelona has already outdone itself, in fact, in the fall of 2019, the Gran Via site will host the ultimate medical congress: the European Oncology. Until last year, it was held in Madrid and which provides for the assistance of more than 25,000 professionals.